Complete Program

The coexistence of clouds, environments and systems is imposed on organizations to accelerate digitization and meet any requirement. However, guaranteeing privacy, security and ...

In a world where cloud and artificial intelligence are advancing at an unstoppable pace, the real competitive advantage lies not just in adopting new technologies, but in how they are orchestrated to create ...

Artificial intelligence is set to be the new engine of digital infrastructure, but are datacenters and networks ready to operate at that scale? In this paper, we will explore ...

In-Store Media, a Spanish multinational specialized in omnichannel Retail Media, needed an integrated cloud solution to ensure high availability and 100% optimized performance. ACK ...

Organizations face the challenge of ensuring security, regulatory compliance and business continuity in an increasingly complex and demanding environment. Through real cases in industry, ...

In an increasingly fast-paced business environment, where the pressure to be more productive coexists with the need for genuine human collaboration, this paper will introduce the concept of the "co-pilot ...

Discover how Cloud and Generative AI are transforming the insurance claims process. We'll explore real-world applications, focused in automated coverage checks, and discuss how GenAI is paving the way ...

The situation of cybersecurity regulation at European level and how the regulation and the different frameworks affect the space sector. As a use case, the PNT programs will be presented (Posiciona ...

Every day there is news of cyber-attacks, can we be calm? Francisco Javier Farfán assures that there is no magic recipe, but after years dedicated to cybersecurity, he has learned great ...

As companies adopt more SaaS solutions, their critical data becomes more dispersed and risks increase. Many rely on integrated backups, not considering that these are not always ...

The Commander will explain the objectives that the Joint Cyberspace Command has in the face of a world that is not in a change of era, but rather an "era of change." While it is true that technology, ...

Discover how Object First improves the performance, security and simplicity of Veeam customers' backup environments. In this webinar we will explore the fundamentals of Object ...

Uniway, together with Sygnia, will present a success story in this presentation that will offer a comprehensive perspective to face cyber-attacks, making quick and strategic decisions that allow mitigating cyber-attacks and ...

Everyone talks about AppSec maturity, but let's be real: most programs hit a wall. You've bought the tools. You've got the dashboards. You're running scans. But vulnerabilities keep piling up, devs do ...

Small and medium-sized businesses today face the same challenges as large corporations, but without their resources and structures. From ransomware attacks to the complexities of the cloud, they ...

This panel will address the challenges and opportunities presented by the transposition of the NIS2 Directive to Spain. Specifically, we will focus on several aspects of the NIS2 Kit that we have prepared from ...

The future of artificial intelligence is being written right now. Are we ready to be a part of it, or will we be left behind. Because AI can transform everything we know, but will we ...

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How can we take advantage of AI and cutting-edge LLM technologies to improve our applications, with affordable prices and always respecting confidentiality? In this talk we will move to the ...

We will talk about the complexities of evaluating the return on investment in emerging technologies, such as generative AI. What are the uncertainties inherent in their implementation, since, although ...

There is a big increase of overstating or misrepresenting how AI can solve business problems. This often results in solutions misaligned to business strategy that appear more innovative or competitive ...

The latest developments in Agentic Flows and AI Agents offer the possibility of intelligently automating the back/front office of companies. With the need for HITL (Human in the Loop), is it possible to ...

As Arthur C. Clarke said, any sufficiently advanced technology is mistaken for magic, and that is surely what is happening to the artificial intelligence that is being developed in the last few ...

The aviation industry is at a pivotal moment, with AI emerging as a key driver in transforming the way we fly. This presentation will explore how AI is reshaping air safety, enhancing operational reli ...

Discover how data intelligence and AI transform second-hand furniture into first choice. From targeting to insights on customer preferences, we'll explore how the platform can be ...

How the pharmaceutical industry can safely scale the use of AI and machine learning across the entire drug lifecycle, from preclinical research to the production processes, and how it can ...

How to transform regulatory compliance into trust, innovation and sustainable growth. Gabriel Valverde's lecture will show how companies can turn the challenges of intelligence into a ...

In a context where business demands immediacy and flexibility, traditional data governance models have become obsolete. This panel will address how organizations are evolving their data governance ...

Harnessing the full potential of GenAI requires seamless access to structured enterprise data-yet most of it remains hidden from LLMs. eRAG bridges this gap, making complex data instantly accessible t ...

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AI won't save your business if your data is chaotic, siloed, or misaligned. In this candid session, we dissect why even the best AI models underperform without a robust data strategy in place. Learn h ...

We will explore how artificial intelligence is transforming the work environment to make employees' lives easier. We will cover AI tools that improve productivity, optimize co ...

The Agentic City concept, developed through the MAIA (Madrid Artificial Intelligence) initiative of the Madrid City Council, transforms the way in which citizens interact with citizens in the city and the ...

In this session we will present an advanced access control and intelligent light signaling solution, designed to increase operational efficiency, security and traceability in environments where there ...

Artificial intelligence is transforming industries at unprecedented speed, acting as a catalyst for innovation and competitiveness. As AI capabilities ...

A strategic look at IT infrastructure modernization through Edge Computing, Colocation and Hyperscale environments. The session will address how these technologies integrate to better ...

As Europe becomes increasingly ready for large-scale AI deployments, the race for capacity intensifies. Who will emerge ahead, and who can develop compelling, self-evident business cases when factors ...

With the imminent opening of the second campus in Madrid, in this talk I will address how Data4 responds to the challenge of growing through the construction and operation of sustainable, efficient, and cost-effective data centers ...

The growing demand for data centers forces owners and developers to make critical decisions quickly. However, siting and design reviews are often slowed down due to the ...

Where should the world's next big AI factory be built? In this session, we will explore why Iberia stands out as the most strategic location for large-scale data center investments ...

Artificial intelligence is driving and accelerating the growth of data centers, with challenges for design and construction requiring new approaches, strategies and architectures. Data ...

While the big multi-billion dollar investment projects in high-performance data centers grab the headlines, the other technologies critical to the adoption of artificial intelligence are not, however, ...

This presentation will outline ABB's vision of the segmentation of the data center market, as well as the main challenges that will define its future development. It will analyze the trends that ...

This presentation explores the transformative impact of artificial intelligence on the physical infrastructure of data centers. It addresses key issues such as data transfer rates, the c ...

Design and construction of pavements for Data Centers where the timetable is the key and the delivery time is paramount Pavements that work: execution of technological floors for Data Centers ...

In a landscape of unprecedented challenges, many organizations still react to crises rather than anticipating them. This session reveals the hidden costs of misaligned data center strategies - from fi ...

From the growth of machine learning models and the impact this is having on data center design and in particular cooling and power, companies such as AWS are having to ensure that workloads not only r ...

How has the demand for Data Centers evolved thanks to AI and what is the forecast for the future, how is the typology of Data Centers evolving, what value proposition does each Data Center offer, what is the ...

Although data centers are designed as precision machines, 70% of their failures are caused by human error. This paper offers an unexpected insight: how architectural design can be used to improve the ...

The case of Black Limba: how our metrics improve when we treat people as people - not data. In an environment dominated by automations, algorithms and infinite dashboards, this ...

How Digital Commerce is becoming a closed-loop end-to-end consumer channel How will the evolution of AI power us to win Where is the immediate future heading

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How can a global fashion retailer use its physical stores to fuel digital growth? This session shares how we work with mobile apps, customer loyalty and regional relevance to build a seamless experienc ...

How can fashion solve real day-to-day problems? In this talk, we will explore how textile technology and functional design are revolutionizing the industry. From fabrics that don't stain to ...

This lecture rescues traditional marketing strategies that are still effective today, such as word of mouth, advertising in print media (brochures, newspapers), point of sale merchandising, and other marketing strategies that ...

The CEO of Pādel Nuestro, Sascha Beyer, will explain how a company that started delivering rackets from car trunks in a small city of Spain has become the leading international padel omnichannel retai ...

ZigZag will present new research based on thousands of Spanish consumers, revealing key data and solutions for the most common return habits. In a market where more than 1 in every ...

Flexibility and customization in financing and payment methods are no longer an extra, they are the key to better loyalty. In this talk we will show you the numbers and success stories that demonstrate the ...

Let's be honest: getting clicks is getting harder and harder. Much harder. Marketers around the world are facing the same harsh reality: advertising costs continue to rise, and the ...

Artificial intelligence is revolutionizing every area of business and industry we know. In the field of customer experience, not only is the ability to make sense of the customer's experience important, but also the ...

Klarna is transforming the shopping experience and driving growth for Spanish brands in eCommerce. With AI-powered, flexible payment solutions, we help businesses boost conversions, enhance customer l ...

Artificial intelligence is transforming all sectors, including real estate. VIVLA, a scale-up pioneer in exclusive home co-ownership, will show how it is incorporating AI ...

In this paper, Ramón García addresses the need for cities to evolve in order to integrate logistics activity in an efficient, sustainable and orderly manner. He argues for a paradigm shift: no longer ...

In this round table, experts will analyze how e-commerce logistics is facing the challenges of online sales. Key issues such as last-mile optimization, solutions for the last mile, and the ...

We will explore how L'Oréal Paris and SAMY revolutionized its digital strategy with a live shopping action in TikTok during MBFWMadrid. From backstage, we turn entertainment into a ...

Discover how EGO adopted a headless approach with Commerce as the engine of its high-performance digital experience. With a customized interface, six localized stores and ultra-fast uploads, log ...

E-commerce is undergoing an accelerated transformation. Brands and retailers are facing increasing competition, changes in consumer behavior and the growing complexity of the e-commerce ...

The in-house development of Smile.CX's proprietary technology has enabled the creation of a flexible and scalable architecture, capable of integrating with existing technology ecosystems and adapting ...

Payment orchestration is the solution to an increasing complexity in the management of payments by companies selling online.New payment methods, new PSPs and new acquirers make it increasingly ...

I will share the reality of scaling a brand as an entrepreneur, facing expectations and challenges of multinationals but with resources and startup team. I will analyze tactics and real examples ...

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In this presentation, Lorena Romero will share the keys she applies to SEO in a large-scale international ecommerce: how to manage languages, web architectures, content and technical changes.

Discover how to enhance your advertising effectiveness, expand internationally, and build a strong category presence using Amazon Ads solutions and AI-powered tools. This engaging panel brings togethe ...

The world of content creators has become a key driver to connect with new audiences. In this roundtable, moderated by Ismael El-Qudsi (CEO and co-founder of Internet Repú ...

Content has become one of the most effective tools to capture, connect and convert in the digital channel. In this presentation, Rubén Ramírez, Head of Marketing and Communication at Fitne ...

In this talk I will share how we at Node Living have faced a process of accelerated growth, incorporating buildings of more than 1000 units in a portfolio that previously did not exceed 200 units.

Generative AI is revolutionizing mobile marketing by enabling the creation of personalized, real-time content. The challenge going forward is the dependency between automation creates ...

In an increasingly dynamic digital environment, relying on a single acquisition channel is a risk no brand can afford. In this session, we will explore how to build a multi-channel strategy ...

We will see how to manage the digital strategy of one of the largest Spanish-speaking launches in the world of infoproduction. Combining the right data collection with a panel where you will be able to ...

In the midst of the digital revolution, we forget that no change is sustainable if it does not start with people. This paper discusses how cultural transformation is the forgotten key to technological impact. ...

The growth of a company is not only scaled with talent, it is scaled with prepared leadership. And that's why training managers without real impact no longer makes sense. Do your managers know how to land objec ...

Unifying people management to simplify and improve the employee experience in an environment where employee involvement is key to ensuring the safety and enjoyment of employees.

In an ever-evolving business environment, you'll discover how automation and process optimization can free up valuable time for HR teams, allowing them to focus on the most important tasks and ...

Discover how forward-thinking HR leaders across Europe and Asia are modernising payroll and operations with SaaS, AI, and automation - while positioning HR as a true partner in growth. This session di ...

An OpenHR proposal to transform people management from operational to strategic, from disorder to clarity. Through technology and expert support, this presentation will discover how to ...

Continuous learning tailored to individual needs is key to driving engagement and growth within the organization. How to combine customized training, transitional projects and ...

We were born to fulfill a plan that improves this world, no one was born by chance. But rarely do we stop to answer the fundamental questions of our life, personal, professional or ...

When we are faced with a digital transformation process, we often have to deal with resistance to change on the part of our employees. Especially in the context of a change ...

In the new era of Artificial Intelligence, the HR departments of large public and private organizations adopt a transformational role to lead the cultural adaptation towards the collaboration with the Artificial Intelligence ...

AI has arrived to revolutionize (and stay) the daily life of companies and the people who work in them. If technology is merely an enabler and people are what matter, we must ...

We reformulate training from the perspective of performance, innovation and agility. With the irruption of new technologies, the key is not only to learn, but to transform ourselves. In this month ...

Artificial intelligence does not replace the recruiter, it empowers him or her. By combining technological efficiency with human empathy, recruitment becomes faster, fairer and more strategic. Find out how this ...

Teams are not disconnected: they are burned out. In the midst of the hybrid era, with generations living together up to 45 years apart, immediacy, burnout and silent workaholism are my ...

Three numbers that explain how we learn. In this paper we share how, from our organization, we are implementing this model in a digital, flexible and performance-focused way, in order to improve the ...

How AI is revolutionizing HR and training: from automatic detection of skills gaps to personalization of learning. Practical tools will be explored to pla ...