Complete Program

Europe has placed artificial intelligence and digital sovereignty at the center of its new strategic agenda, but this renewed ambition requires a physical foundation: data centers. Spain has ...

A roundtable discussion to address the main challenges posed by the adoption of artificial intelligence in business, ranging from strategy and data management to talent, regulation, and ...

As AI is integrated into critical processes, data and model governance becomes a strategic priority. This panel discussion will address how to move beyond traditional governance frameworks ...

In recent years, we have been experiencing an unprecedented technological revolution, thanks to artificial intelligence. But what is the starting point for large organizations, and how are they evolving their technology...

· Breakout time plummets, and the SOC can’t keep up. Offensive AI agents overwhelm the reaction window, digital sovereignty becomes a strategic priority, and post-quantum cryptography c ...

A paradigm shift: security not as a barrier, but as a catalyst for organizational change. We will explore how to integrate it into the internal culture so that it drives behaviors, conversations ...

In this session, we will discuss the importance of treating people as a heterogeneous group from a scientific perspective: how cybercriminals exploit psychological vulnerabilities to increase ...

At Tech Show Madrid 2026, GenAiA poses an uncomfortable but urgent question: What does it mean for critical sectors to operate on infrastructure we do not control? Digital sovereignty is no longer a ...

Real-world lessons on governance, leadership, and business focus in artificial intelligence projects. How to identify and prioritize business opportunities where AI can add value...

The emergence of AI and vector models has transformed traditional search into an intelligent and proactive correlation tool. In this session, we'll explore how Elastic integrates...

The data center market in Spain is experiencing a period of growth driven by digital demand, the expansion of AI, and investor interest. However, the development of new projects depends on ...

Artificial intelligence is evolving from centralized cloud-based models toward distributed architectures where inference occurs increasingly closer to the source of the data. In this new ...

Acquiring customers is becoming increasingly expensive; building customer loyalty is the real competitive advantage. In this session, Álvaro Roca will share how Born has turned a digital community into a growth engine, ...

Champion is building its next generation of digital growth by combining marketplace expansion, AI-driven innovation, and data-driven decision-making. This session explores how the brand is transforming ...

This session is a candid conversation between Juguettos' CEO and its Chief AI Officer. In a one-on-one format, José Luis Díaz explains, from the CEO's perspective, what led him to invest in the ...

For years, sales growth was the main indicator of success in retail. Today, however, many companies are facing a very different reality: they are selling more, but earning less. L ...

In a world where traditional sales models are reaching their limits, AI is reshaping how businesses connect, sell, and scale. Using Wella’s transformation as a case study, this keynote explores the sh ...

At Carrefour, we are leading the retail revolution with a hyper-pragmatic approach, focusing the impact of technology on four key areas: we optimize prices and promotions in real time, we adapt ...

In a fashion industry where agility and relevance are increasingly in demand, digital ecosystems are being used more and more, making it difficult to establish a genuine connection with customers. This presentation proposes a “reset”: simplifying ...

For years, personalization in e-commerce has been viewed as a conversion tool based on the trail left by customer behavior: making better recommendations, reaching customers sooner, driving action...

Stefano Tosi will show you how to quickly and easily sell on nine international online marketplaces using Kaufland Global Marketplace. Learn about the benefits of international expansion with Kaufland G ...

Every hesitant customer is a lost sale. In this presentation, we'll see how e-commerce businesses can increase sales without needing more traffic—simply by responding promptly to buyers' questions ...

In a context marked by an overabundance of data, short-term pressures, and the rapid pace of change, the biggest challenge is no longer having more information, but knowing what to do with it. This roundtable brings together ...

In a market obsessed with discounts, performance, and AI, telling the story of the digital transformation of a brand with nearly a century of history requires a different set of standards. This talk takes a step-by-step look at how...

 One of Europe's largest retail groups went from a blank slate to integrating AI-generated content throughout its business. That journey left a roadmap that anyone can follow today. We'll see...

Retention is more important than acquisition. In this session, UX, marketing, and customer loyalty leaders from top industries will discuss the keys to optimizing conversion in the mobile environment. A t ...

In this presentation, Javier Bermúdez will discuss how Authority, Analytics, and Accessibility (the 3 "A"s) have become the new competitive advantage for leading generative search engines. To ...

Can technology make a brand more desirable—and not just faster at driving conversions? Discover what marketing and the broader retail sector can learn from the luxury industry: the art of ...

Generative artificial intelligence is profoundly transforming the way consumers discover, understand, compare, and choose brands. In this new landscape, it is no longer enough to simply ...

In a market where every company touts its purpose and values, what truly sets them apart is how those values are put into practice on a day-to-day basis. We’ll discuss the consistency between what organizations communicate ...

Every global HR transformation promises simplicity—one system, one process, less friction. But simplifying at scale doesn't eliminate complexity; it just shifts it elsewhere. From process design to adoption cha ...

The application of AI has brought many promises across all areas of technology. Online education is no exception. In this presentation, we review the current state of its application ...

Organizations don't have a content creation problem; they have a systemic problem. The knowledge is there: in PDFs, processes, people, and accumulated experience. What was missing was a ...

· The mind confuses seeing with being, and even if you think people are listening to you, they’ve already interpreted you. This talk isn’t about communicating better; it’s about becoming aware of how you communicate...

At a time when the retail industry is facing high turnover, difficulties in attracting talent, and growing pressure on productivity, data is becoming a tool ...

Companies have never invested so much in employee benefits, and yet levels of engagement and retention remain a cause for concern. In this presentation, we will explore why the ...

A conference for human resources professionals on how companies can align purpose, diversity, corporate social responsibility, and employer branding to make a real impact. Through initiatives such as ...