Complete Program

Europe has placed artificial intelligence and digital sovereignty at the center of its new strategic agenda, but this renewed ambition requires a physical foundation: data centers. Spain has ...

A roundtable discussion to address the main challenges posed by the adoption of artificial intelligence in business, ranging from strategy and data management to talent, regulation, and ...

As AI is integrated into critical processes, data and model governance becomes a strategic priority. This panel discussion will address how to move beyond traditional governance frameworks ...

In this session, we'll discuss how to apply the basic principles of designing Cloud & AI environments that are governable, observable, and financially sustainable. The focus is on explaining principles and common mistakes...

We are living in an era in which companies across all sectors—insurance, healthcare, banking, retail, and professional services—are increasingly relying on digital platforms, artificial intelligence, and vo ...

In recent years, we have been experiencing an unprecedented technological revolution, thanks to artificial intelligence. But what is the starting point for large organizations, and how are they evolving their technology...

The exponential growth of unstructured data poses an ever-greater challenge: reducing costs without sacrificing performance, flexibility, or global data availability. In this ...

For years, IT departments have sought to standardize processes using large platforms such as CRM and ERP systems. Generative AI is shifting the balance between purchasing, adapting ...

· Breakout time plummets, and the SOC can’t keep up. Offensive AI agents overwhelm the reaction window, digital sovereignty becomes a strategic priority, and post-quantum cryptography c ...

There are two ways to approach deepfakes: continue with the usual awareness-raising efforts, or prepare for a threat that is already attacking us today. In this session, we'll analyze how deepfakes are evolving ...

A paradigm shift: security not as a barrier, but as a catalyst for organizational change. We will explore how to integrate it into the internal culture so that it drives behaviors, conversations ...

Take control of your data and achieve digital sovereignty with open-source software. Nextcloud is a collaboration, communication, and file management platform that can be deployed in a ...

In this session, we will discuss the importance of treating people as a heterogeneous group from a scientific perspective: how cybercriminals exploit psychological vulnerabilities to increase ...

Risi manages three locations with a small IT team and was looking for a clearer, more centralized view of its IT infrastructure. Today, the team monitors a single metric: exploitable critical vulnerabilities, with the o ...

AI agents can now generate code at an unprecedented speed. But software delivery has never been just a code-generation problem. As code becomes easier to create, the challenge shifts to defining intent, un ...

At Tech Show Madrid 2026, GenAiA poses an uncomfortable but urgent question: What does it mean for critical sectors to operate on infrastructure we do not control? Digital sovereignty is no longer a ...

Real-world lessons on governance, leadership, and business focus in artificial intelligence projects. How to identify and prioritize business opportunities where AI can add value...

Business data holds enormous potential, but accessing it often requires using complex tools or relying heavily on technical teams. In this session, we’ll explore ...

This presentation will explore how AI agents, simulation intelligence, generative design, and enterprise-scale data ecosystems are transforming engineering processes and accelerating innovation in the ...

Agents are the new hope. Autonomous, fast, scalable, and finally capable of cleaning up the mess beneath the surface. Meanwhile, pilots that never scaled continue to pile up, and the gap between AI experimentation and real ...

The emergence of AI and vector models has transformed traditional search into an intelligent and proactive correlation tool. In this session, we'll explore how Elastic integrates...

The data center market in Spain is experiencing a period of growth driven by digital demand, the expansion of AI, and investor interest. However, the development of new projects depends on ...

The rapid growth of the data center market in Spain and Southern Europe requires increasingly close coordination between technical design, construction, and investment. In this presentation ...

This presentation will discuss the role that the government should play in attracting and supporting major investments—from the initial concept and project design through to their execution and implementation—as well as in maximizing ...

We will present a complementary perspective on the challenges posed by the development of this infrastructure from a construction standpoint, setting aside aspects related to re...

New metrics for evaluating data center energy and computational efficiency. With the advent of AI infrastructure, operating a data center efficiently no longer means simply minimizing ...

Artificial intelligence is evolving from centralized cloud-based models toward distributed architectures where inference occurs increasingly closer to the source of the data. In this new ...

AI workloads generate extreme, rapid fluctuations in load—from near-idle to full rack density in seconds—unlike the more steady load profiles that traditional data centers were designed for. Through a case study developed ...

With multi-year delays in grid interconnection placing enormous strain on capacity growth, behind-the-meter (BTM) generation has become an essential infrastructure strategy rather than a contingency plan ...

The growing energy demand of data centers poses new challenges for the industry. This session will address the evolution of design standards and the technologies being implemented, analyzing ...

Data centers are becoming a critical infrastructure for both the digital economy and the energy system. However, many of the metrics, incentives, and regulatory frameworks ...

The rapid growth of AI is transforming data centers, driving higher computing densities and creating unprecedented thermal management challenges. This session will explore the key cooling requirements of n ...

Acquiring customers is becoming increasingly expensive; building customer loyalty is the real competitive advantage. In this session, Álvaro Roca will share how Born has turned a digital community into a growth engine, ...

Champion is building its next generation of digital growth by combining marketplace expansion, AI-driven innovation, and data-driven decision-making. This session explores how the brand is transforming ...

This session is a candid conversation between Juguettos' CEO and its Chief AI Officer. In a one-on-one format, José Luis Díaz explains, from the CEO's perspective, what led him to invest in the ...

For years, sales growth was the main indicator of success in retail. Today, however, many companies are facing a very different reality: they are selling more, but earning less. L ...

In 2005, when almost no one was buying fashion online, David Bell made a decision that seemed risky but turned out to be forward-thinking: to launch Pretty Ballerinas as one of the first single-brand ...

In a world where traditional sales models are reaching their limits, AI is reshaping how businesses connect, sell, and scale. Using Wella’s transformation as a case study, this keynote explores the sh ...

After more than a decade of developing technology to build a leading pan-European e-commerce ecosystem for fashion and lifestyle, Zalando is now taking its first steps into agri-commerce ...

At Carrefour, we are leading the retail revolution with a hyper-pragmatic approach, focusing the impact of technology on four key areas: we optimize prices and promotions in real time, we adapt ...

In a fashion industry where agility and relevance are increasingly in demand, digital ecosystems are being used more and more, making it difficult to establish a genuine connection with customers. This presentation proposes a “reset”: simplifying ...

In this session, Mr. Blue will share how he is using data and marketing automation to transform the customer journey into a real driver of conversion and customer loyalty. Starting with the identification ...

Legal, financial, and commercial risks already faced by e-commerce businesses in Spain and Europe. The European Accessibility Act has been in effect since June 2025, with no grace period, and Law 11/2023 already allows ...

For years, personalization in e-commerce has been viewed as a conversion tool based on the trail left by customer behavior: making better recommendations, reaching customers sooner, driving action...

Stefano Tosi will show you how to quickly and easily sell on nine international online marketplaces using Kaufland Global Marketplace. Learn about the benefits of international expansion with Kaufland G ...

Every hesitant customer is a lost sale. In this presentation, we'll see how e-commerce businesses can increase sales without needing more traffic—simply by responding promptly to buyers' questions ...

What do you do when AI, the end of cookies, and the pressure to deliver results change the rules of the game? Using a real-world example, we'll see how to combine quantitative and qualitative data to ...

In a context marked by an overabundance of data, short-term pressures, and the rapid pace of change, the biggest challenge is no longer having more information, but knowing what to do with it. This roundtable brings together ...

In children's fashion, you lose 100% of your customers: kids grow, and their clothes no longer fit. Boboli has been dealing with this inevitable loss for 45 years—and not only has it survived, but it has also built ...

In a market obsessed with discounts, performance, and AI, telling the story of the digital transformation of a brand with nearly a century of history requires a different set of standards. This talk takes a step-by-step look at how...

How AI Is Making an Impact on Our Daily Lives.  

 One of Europe's largest retail groups went from a blank slate to integrating AI-generated content throughout its business. That journey left a roadmap that anyone can follow today. We'll see...

In 2027, someone at your own company will have to decide whether your AI system can continue to operate. They won't ask for policies or an inventory—they'll ask for evidence. And evidence for a model isn't just...

Aligning branding across the digital and physical worlds is a challenge for retail brands with a long history, but it is essential for them to be authentic brands.

Retention is more important than acquisition. In this session, UX, marketing, and customer loyalty leaders from top industries will discuss the keys to optimizing conversion in the mobile environment. A t ...

In this presentation, Javier Bermúdez will discuss how Authority, Analytics, and Accessibility (the 3 "A"s) have become the new competitive advantage for leading generative search engines. To ...

Can technology make a brand more desirable—and not just faster at driving conversions? Discover what marketing and the broader retail sector can learn from the luxury industry: the art of ...

Generative artificial intelligence is profoundly transforming the way consumers discover, understand, compare, and choose brands. In this new landscape, it is no longer enough to simply ...

In a market where every company touts its purpose and values, what truly sets them apart is how those values are put into practice on a day-to-day basis. We’ll discuss the consistency between what organizations communicate ...

Every global HR transformation promises simplicity—one system, one process, less friction. But simplifying at scale doesn't eliminate complexity; it just shifts it elsewhere. From process design to adoption cha ...

The application of AI has brought many promises across all areas of technology. Online education is no exception. In this presentation, we review the current state of its application ...

Organizations don't have a content creation problem; they have a systemic problem. The knowledge is there: in PDFs, processes, people, and accumulated experience. What was missing was a ...

Transitioning to a skill-based organization cannot be achieved with just a platform or a course catalog: it requires an ecosystem in which content, data, technology, and ...

· The mind confuses seeing with being, and even if you think people are listening to you, they’ve already interpreted you. This talk isn’t about communicating better; it’s about becoming aware of how you communicate...

At a time when the retail industry is facing high turnover, difficulties in attracting talent, and growing pressure on productivity, data is becoming a tool ...

Tech companies have spent years building their leadership around one idea: that mastering the "hard" side is enough to lead a team. But with AI accelerating every decision, every deliverable...

Companies have never invested so much in employee benefits, and yet levels of engagement and retention remain a cause for concern. In this presentation, we will explore why the ...

In a world increasingly shaped by AI and complexity, the most effective leaders won't be those who tighten their grip—they'll be those who bring more humanity to the table. In this 20-minute talk, we'll explore th ...

A conference for human resources professionals on how companies can align purpose, diversity, corporate social responsibility, and employer branding to make a real impact. Through initiatives such as ...