Tech Show Madrid 2026

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From Chaos to Impact: Strategic Thinking in the Age of AI

November 4, 2026
AI & Data Theater

Amid a flood of proposals and uncertainty surrounding AI, the real challenge lies not in the technology, but in sound judgment. This presentation outlines a clear roadmap for overcoming initial paralysis and building—from the ground up—a strategic plan that transforms organizational chaos into a competitive advantage with focus and real impact. A journey guided by leadership vision, where adoption, cultural change, and human transformation emerge as the true keys to success.

 

Speakers
Mercedes Fernández Escribano, Global Head of Artificial Intelligence - Hijos de Rivera Corporation

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