At Carrefour, we’re leading theretailrevolution with a hyper-pragmatic approach, focusing the impact of technology on four key areas: we optimize prices and promotions in real time, tailor local product assortments based on geolocation, anticipate demand to achieve zero waste, and personalize theonline shopping experience. Furthermore, with Generative AI, we democratize data so that our entire team can make better decisions using natural language. Because in our strategy, technological scale means nothing without the cultural adoption of the people who make up Carrefour.