Tech Show Madrid 2026

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BEAT: The Missing Metric in All Digital Transformation Plans

November 4, 2026
HR & Learning Theater

Digital transformation plans measure everything: time, productivity, results. Everything except what happens to the person while the technology works for them. BEAT is the metric that fills that gap. Based on Self-Determination Theory and the largest study to date on the impact of AI agents, it measures whether your relationship with technology empowers you or stifles you. Because integrating agents without measuring their effect on people isn’t digital transformation—it’s blind automation. And a leadership model that doesn’t consider how people lead when part of the work is done by a machine is incomplete.

Speakers
Aurea Benito, Global People Director - ISDIN

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