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Juan Carlos Peña
CDO,
Cash Converters
With more than 14 years of experience in sales and marketing, and with a deep knowledge of the industry and digital tools, Juan Carlos leads Cash Converters in the development and growth of the online store through a strategic approach and transversal vision.
In charge of boosting the brand's online presence, through the definition of an action plan that impacts the different stages of the conversion funnel and an exhaustive control of business metrics, he manages sales in ecommerce and Market Places, always looking to create new business opportunities and keeping up to date with digital trends.
Sessions
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Nov. 4, 2026Ecommerce Strategies TheaterGrowth in Practice: How Klarna Partners Are Scaling E-commerce in Spain
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