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Learning TechnologiesTech Show Madrid 2026
How to Build Customer Loyalty When a Customer Has an Expiration Date
November 5, 2026
Future Commerce Theater
In children’s fashion, you lose 100% of your customers: children grow, and their clothes no longer fit. Boboli has been dealing with this inevitable loss for 45 years—and has not only survived it but also built one of the leading brands in children’s fashion. In this presentation, Boboli shares the key strategies for reinventing itself, connecting with new audiences, and building customer loyalty—all while knowing, from the very beginning, that you’re going to lose even your best customer.
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