There are two ways to address deepfakes: continue with the usual awareness campaigns, or prepare for a threat that is already attacking today. In this session, we’ll analyze how deepfakes are evolving, what real risks they currently pose to organizations, and why simply recognizing the threat is no longer enough. We’ll discuss what we need to consider to move from awareness to effective preparedness and be ready to respond when a deepfake goes from being a possibility to becoming an actual attack.