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Jaime Andrés Villatoro
Founder and CEO,
Apprecio
Jaime Villatoro is the founder and CEO of Apprecio, an organizational activation ecosystem that helps companies turn recognition, culture, and incentives into measurable results. He holds a degree in Business Administration and a master’s degree in Marketing from the University of Chile, and has more than fifteen years of experience in digital marketing, customer loyalty, and technology applied to people. In 2016, he founded the company with a core belief: that feeling valued has a direct impact on productivity and business results. Under his leadership, and through sustained organic growth, Apprecio evolved from a digital incentive system into a SaaS platform with integrated artificial intelligence, which is now trusted by more than 4,800 companies of various sizes and across different sectors. After establishing the company in several markets, he is currently leading its European expansion from Valencia, Apprecio’s hub for the continent. He is an active voice on organizational culture, the future of work, and recognition as a strategic tool for growth.
Sessions
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Nov. 4, 2026Well-Being & Employee Benefits TheaterWhen Recognition Drives Culture: How to Turn Values, Purpose, and Organizational Change into Actual Behaviors
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