Cloud & AI Infrastructure
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Big Data & AI World 
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E-Show
HR Technologies
Learning TechnologiesSpeakers
Javier Bermúdez Flores
AI & Organic Engine Manager,
Barceló Hotel Group
: AI & Organic Engine Manager at Barceló Hotel Group, professor, and speaker. Javier Bermúdez is an SEO specialist with a strong focus on the corporate and business world; in fact, his approach is based on the principle that “If your SEO doesn’t impact the bottom line, don’t call it SEO.” Furthermore, his creativity and ability to think outside the box have earned him numerous success stories in hotel SEO, local SEO, and GEO (SEO for AI and LLMs).
Sessions
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Nov. 5, 2026Technology for Marketing TheaterThe Present and Future of SEO for AI (GEO): The Barceló Hotel Group Success Story.
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