E-SHOW and Technology for Marketing Madridare positioned as the essential meeting point for innovation in eCommerce, digital marketing, and technology applied to digital business in Spain. A unique space where industry leaders, disruptive companies, and national and international experts present the strategies, tools, and solutions that are transforming the way organizations attract customers, optimize conversions, and scale their online operations.
The fair offers a strategic environment for learning about emerging technologies, anticipating trends in eCommerce and digital marketing, and connecting with partners capable of driving increasingly efficient, automated, and growth-oriented digital projects.
On November 4 and 5, 2026,E-SHOW and Technology for Marketing Madridwill once again establish themselves as the essential meeting point for discovering the latest trends in eCommerce, digital marketing, and technology applied to digital business.
Held as part of Tech Show Madrid, the 2025 edition brought together more than 470 exhibiting companies and sponsors, over 400 leading speakers who are setting the course for the sector, and more than 27,000 professionals in search of innovation, strategies, and real growth opportunities. In 2026, the event is going one step further.
Innovation, knowledge, and business opportunities coexist in the same space.
E-SHOW and Technology for Marketing (TFM) Madrid combine exhibition and networking spaces with stages where the latest trending topics are addressed by national and international keynote speakers.
Leading experts will share success stories, strategies and real solutions, exploring topics such as:
The Key Space for Digital Commerce Innovation
E-SHOW KEYNOTE THEATER
AI in eCommerce operations
Mobile Commerce
Social Commerce
Flexible (Buy now Pay Later), instant, and diversified payments
Omnichannel
Augmented Reality (AR) shopping experience. Live Shopping: Integration with AR/VR, gamified Live Shopping.
Sustainability
Voice Shopping
Business Intelligence for data analysis
Real-Time AI-Powered Personalization
Fulfillment Automation
Conversion rate optimization (CRO)
Predictive and personalized CX
Black Friday
Automation of the Customer Journey
Logistics and unified inventory
Retail Media
Cashback platforms and services
Multicurrency payments
Verifactu
Real-time tracking systems (Track & Trace)
ECOMMERCE STRATEGIES THEATRE
AI in eCommerce operations
Mobile Commerce
Social Commerce
Flexible (Buy now Pay Later), instant, and diversified payments
Omnichannel
Augmented Reality (AR) shopping experience. Live Shopping: Integration with AR/VR, gamified Live Shopping.
Sustainability
Voice Shopping
Business Intelligence for data analysis
Real-Time AI-Powered Personalization
Fulfillment Automation
Conversion rate optimization (CRO)
Predictive and personalized CX
Black Friday
Automation of the Customer Journey
Logistics and unified inventory
Retail Media
Cashback platforms and services
Multicurrency payments
Verifactu
Real-time tracking systems (Track & Trace)
FUTURE COMMERCE THEATER
AI in eCommerce operations
Mobile Commerce
Social Commerce
Flexible (Buy now Pay Later), instant, and diversified payments
Omnichannel
Augmented Reality (AR) shopping experience. Live Shopping: Integration with AR/VR, gamified Live Shopping.
Sustainability
Voice Shopping
Business Intelligence for data analysis
Real-Time AI-Powered Personalization
Fulfillment Automation
Conversion rate optimization (CRO)
Predictive and personalized CX
Black Friday
Automation of the Customer Journey
Logistics and unified inventory
Retail Media
Cashback platforms and services
Multicurrency payments
Verifactu
Real-time tracking systems (Track & Trace)
TECHNOLOGY FOR MARKETING THEATER
Digital Marketing
Evolutionary SEO: conversational search
Automation and integrated data
Total Search and AEO (Answer Engine Optimization)
Privacy and proprietary data (“first-party data and zero-party data”)
Customized loyalty programs
Influencers/micro-influencers
Direct Marketing Channels: WhatsApp, SMS, LinkedIn Automation
FBA Show is part of E-SHOW Madrid and has become an essential event for Amazon Ecosystem professionals.
Next November 4-5, 2026, FBA Show will once again bring together Amazon's most influential gurus, leaders of specialized agencies, consultants and content creators and excellent solutions to increase performance on Amazon.
Take part in the meeting point between Amazon specialists and industry professionals, where topics related to Amazon will be covered, such as SEO, advertising, logistics, software, niche markets, central sellers, success stories, and brand aggregators, among others.
Powered by PUBLICIS COMMERCE by Publicis Groupe España, the RETAIL MEDIA SHOW delves into a key universe that has already been identified as the third great revolution in Digital Advertising: the RETAIL MEDIA.
RETAIL MEDIA SHOW is the must-attend event for all players that are part of the ecosystem: Retailers, Technologies and Brands that want to improve their position in the digital advertising space at the time of purchase.
In this edition we will address the most relevant topics to help you design your business strategy. Do not miss both the booth area and the conferences that will take place during the two days of the RETAIL MEDIA SHOW by PUBLICIS COMMERCE.
Would you like to participate as an exhibitor?
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E-SHOW Madrid will once again feature the participation of PrestaShop. The commercial platform of reference for the growth of companies worldwide will have an exclusive space: the PrestaShop Village.
With nearly 300,000 sites already using its software worldwide, PrestaShop is the leading open source e-commerce solution in Europe and Latin America.
Would you like to participate as an exhibitor?
Meet the experts who are transforming eCommerce and digital marketing. Top-level professionals will share success stories, emerging trends, and cutting-edge strategies that are shaping the evolution of the market.
Take part in conferences, debates, and round tables led by some of the most influential voices on the national and international scene, and gain valuable strategic insight to drive your projects and decisions forward.
Who attends?
CEO | Founder | Co-Founder | Europe General Manager | Managing Director | Country Manager | COO | Ecommerce Director | Director of Ecommerce and
Digital Transformation | Ecommerce Manager | Business Product Owner | CX Director | Audience Growth & Digital | Product Development | Logistics Director | Last Mile Manager | Marketing Director | Digital Marketing Director | SEO Manager.
And many more...
E-SHOW and Technology for Marketing (TFM) Madrid bring together technology leaders, innovative start-ups, and specialized suppliers who present the most advanced solutions in eCommerce and digital marketing.
Participating as an exhibitor will allow you to position your company as a leader in the sector, connect with decision-makers with real investment capacity, and engage with a highly specialized audience interested in tools and services capable of optimizing their operations and boosting their business results.
Position yourself as a preferred solution provider in the industry and explore our extensive visibility opportunities before, during and after the event.
Introduce your brand to an unrivaled number of solution buyers and generate traffic to your booth with one of our customized sponsorship packages.
From full sponsorship of a theater, a keynote session, or VIP lounge organization, to accreditations, registration forms and badges: whether you need to generate leads or gain greater visibility, there are options to achieve it.
Each year we work closely with member-led organizations and diverse technology communities, and we are always open to new opportunities for collaboration.
We are proud to partner with leading industry associations and media outlets that share our vision of fostering valuable industry connections. These collaborations amplify the voices and impact of the event, ensuring that our content and insights resonate throughout the global tech community.
As a Media or Event Partner, you can benefit from an extensive cross-promotional campaign and a variety of promotional opportunities before, during and after the event.
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Cloud & AI Infrastructure
Cyber Security World
Big Data & AI World 
Data Centre World 
E-Show
HR Technologies
Learning Technologies
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