BigCommerce Holdings, Inc. (Nasdaq: CMRC), a leading open SaaS e-commerce platform for B2C and B2B businesses, today announced the launch of its new parent brand, Commerce, and the official change of its corporate name to Commerce.com, Inc. ("Commerce" or the "Company"), unifying BigCommerce, Feedonomics and Makeswift to power the next era of agentic commerce. With the name change and rebranding, effective on or about August 1, 2025, the Company's common stock will begin trading on the Nasdaq Global Market under the symbol "CMRC" and will cease trading under "BIGC." This strategy presents a bold vision for the future where AI facilitates consumer decisions and businesses adapt with intelligent, composable tools.

Along with the rebranding, Commerce also unveiled the company's vision and strategy to drive agent commerce, where AI acts on behalf of consumers to research, recommend and even transact. To Support this shift, Commerce is focused on providing merchants with the data infrastructure and intelligent storefronts needed to thrive in this next chapter of digital commerce.

"The launch of the Commerce brand is more than just a new name and logo," said Commerce CEO Travis Hess. "It's a clear statement to our customers, partners, investors and team that we are redoubling down on innovation to offer brands, retailers, manufacturers, distributors and wholesalers the flexibility, connectivity and focus needed to help them move faster, scale smarter and grow on their own terms. "Agent commerce requires a new playbook, and Commerce is here to deliver it with an open ecosystem designed for speed, intelligence and flexibility."

Unifying three market-leading solutions

The individual brands BigCommerce, Feedonomics and Makeswift will continue to exist as three powerful solutions with a unified purpose: 

• BigCommerce is the flexible e-commerce platform that grows with merchants. It is trusted by teams that value speed and scalability, driving innovation without constraints. 

• Feedonomics turns data into a competitive advantage to ensure that all products are AI-ready and optimized across hundreds of global channels. 

• Makeswift designed for both marketers and developers, is an intuitive visual editor that allows entire teams to collaborate to create cutting-edge, personalized digital experiences.

Together, Commerce connects the tools and systems that drive growth, whether part of our family of brands or a trusted external partner. Our open, intelligent ecosystem enables companies to unlock the potential of data and deliver personalized, seamless experiences at scale.

"Commerce is more than just an e-commerce company," said Hess. "We are a trusted partner, a driver of innovation and a leader that stands behind our promises, and one of them is to provide an AI-driven ecosystem that aligns innovation with results."

Read the full article here to discover how Commerce is embracing AI to drive results.

Commerce in E-SHOW