Today, collaboration between brands and influencers has become a fundamental pillar for Digital Marketing. In fact, Influencer Marketing offers a number of unique advantages to both advertisers and influencers themselves.

In this article, we will explain why both parties should understand and leverage this powerful strategy. From its impact on brand visibility, to the crucial role played by public figures in the digital network.

Influencer Marketing, also known as Influencer Marketing, is a collaboration strategy between brands and social media influencers. Specifically, it consists of leveraging the credibility and reach of these influencers to promote products or services.

In a fully digitalized world, the authenticity of influencers generates trust among their followers, which makes them the best brand ambassadors. Thus, this form of marketing allows reaching specific communities in a very effective way.

Due to the decline in audience retention of traditional media, digital platforms now have a high capacity to connect advertisers with their consumers through influencers. In this way, brands leverage the influence and authenticity of these creators and influencers gain new opportunities to monetize their content.

On the one hand, advertisers reach wider audiences, gain credibility and authenticity by associating with respected figures, segment in detail, generate creative content and receive measurement of results if they work together with agencies such as SocialPubli.

On the other hand, influencers increase their visibility by collaborating with renowned brands, get new opportunities to participate in campaigns, get more revenue, find commercial actions related to their values and better understand the process of collaboration to be managed by experts in Digital Marketing.

In recent years, influencer marketing has become a marked trend and evidenced by increased investment in influencer strategies.

In conclusion, running social media advertising campaigns with influencers delivers incredible, proven results.

On the same SocialPubli platform, there are already more than 400,000 influencers registered and more than 10,000 campaigns carried out. Therefore, we provide the best technological tools for brands and influencers to create and manage their commercial actions in the easiest and most effective way possible.