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E-SHOW Keynote Theater
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E-SHOW Keynote TheaterWe’ve been talking about the digital transformation of the channel for years, and we’ve also been working on it. However, the conversation at trade conferences tends to focus solely on technology, platforms, automation...
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E-SHOW Keynote TheaterIn this presentation, David Martín will explain how Tradeinn has evolved its e-commerce model by leveraging data-driven insights, automation, and operational optimization to scale to new levels ...
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E-SHOW Keynote Theater
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E-SHOW Keynote TheaterThe vision of CEOs who are transforming growth, profitability, technology, and the customer experience.
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E-SHOW Keynote TheaterAt a time when any brand can access the same platforms, data, automation tools, and artificial intelligence, technology alone is no longer a competitive advantage. ...
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E-SHOW Keynote TheaterHypergrowth and profitability are not mutually exclusive—if you take the right steps. Since taking over as CEO in late 2022, Bastian Siebers has radically realigned flaconi. The result: Today, flaconi ...
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E-SHOW Keynote Theater
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E-SHOW Keynote TheaterIATI's digital transformation success story—in a traditional industry like the insurance sector, where we were the first to sell insurance policies ONLINE—began in the ...
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E-SHOW Keynote TheaterHow does a historic Italian design firm transform its digital channel into its main driver of global growth? In this session, we’ll review Alessi’s journey since 2019: the challenge of breaking ...
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E-SHOW Keynote Theater
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E-SHOW Keynote TheaterEvery year, Wasting Time brings together thousands of young people across Spain, Europe, and the Caribbean. But the journey no longer begins upon arrival at the destination or ends upon returning home: behind every experience lies a platform ...
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E-SHOW Keynote TheaterArtificial intelligence is redefining how we discover, choose, and purchase products. In this panel discussion, we will analyze the major dilemmas posed by this transformation: the role of ...
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Ecommerce Strategies Theater
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Ecommerce Strategies Theater
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Ecommerce Strategies TheaterIn a saturated market, attention is no longer earned simply through presence, but through relevance. This panel will discuss how leading brands are leveraging personalization, CRM, and the customer experience to ...
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Ecommerce Strategies Theater
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Ecommerce Strategies TheaterHaving an online store is not the same as having a brand. And that difference changes everything: conversion rates, customer retention, customer acquisition costs, and, above all, the ability to grow without depending on whatever decisions ...
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Ecommerce Strategies TheaterIn a retail ecosystem that is evolving at a breakneck pace, the greatest competitive advantage is alignment. Join Carrefour Links at Tech Show Madrid to discover how a data ecosystem...
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Ecommerce Strategies Theater· Brownie has established itself as a leader in women's fashion thanks to a carefully crafted e-commerce strategy that is fully integrated into its business model. The company has successfully aligned ...
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Ecommerce Strategies TheaterFrom boosting conversion to building loyalty, Klarna is redefining what payments can do for Spanish e-commerce brands. This session explores a real-world example showing how that growth happens in practice ...
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Ecommerce Strategies TheaterIn an increasingly competitive e-commerce environment, managing campaigns manually no longer allows you to scale results. To efficiently create and maintain thousands of product listings, it is necessary to ...
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Ecommerce Strategies Theater
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Ecommerce Strategies TheaterCustomers no longer just search—they converse. As consumer behavior evolves beyond the use of keywords toward more natural language, brands must adapt. In this ...
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Ecommerce Strategies TheaterE-commerce no longer grows solely on the basis of traffic and conversion. Today, the difference lies in the decisions: how to integrate artificial intelligence into the business, how to build customer loyalty through data ...
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Ecommerce Strategies TheaterArtificial intelligence is transforming the way consumers discover, compare, and purchase products and services. With the advent of Agentic Commerce, more and more decisions will be able to...
Future Commerce Theater
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Future Commerce TheaterArtificial intelligence is transforming the way products, brands, and retailers are discovered, evaluated, and recommended. The presentation will cover three main topics: how ...
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Future Commerce Theater
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Future Commerce TheaterRetail will no longer have just one type of customer: people, influencers who impact purchasing decisions, and AI agents that will make purchases autonomously. We will discuss the technological and strategic changes...
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Future Commerce TheaterAgent-based commerce has been shaking up the market for a year now, and with it, the world has changed: SEO is no longer enough to get people—or AI agents—to find you. Today, your customers discover you on social media ...
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Future Commerce TheaterArtificial intelligence is now within everyone's reach. The real competitive advantage lies not in using it, but in integrating it into business strategy to improve profitability without compromising ...
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Future Commerce TheaterWe will analyze how logistics can support the growth of e-commerce without sacrificing profitability. We will discuss last-mile delivery, lockers, access to the city, ZBE, returns, and reverse logistics, with ...
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Future Commerce TheaterAI is transforming the way consumers discover, evaluate, and choose brands. In this session, Trustpilot will explore why authentic customer reviews are becoming increasingly...
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Future Commerce TheaterTools like ChatGPT and Gemini are beginning to drive direct traffic to marketplaces, which are establishing themselves as the gateway to online shopping. In this presentation, Carrefour will explain how ...
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Future Commerce TheaterInternationalizing a fashion brand with a strong local presence is one of the industry’s biggest challenges. In this session, Lady Pipa will share how she has managed to generate more than 50% of her sales from ...
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Future Commerce TheaterArtificial intelligence already makes it possible to do things that seemed impossible just a few years ago. The real challenge lies in determining which of these applications make sense for the business, add value, and can be profitable. C ...
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Future Commerce TheaterMost people are familiar with the stock market, or "La Bolsa," from what they see on trading screens or on TV. Far fewer understand the sophisticated technology that powers it behind the scenes. From ultra-low l ...
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Future Commerce Theater
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Future Commerce TheaterMuch of the investment in AI is concentrated at the top of the funnel: discovery, acquisition, and ranking in generative search engines. It is the most hotly contested territory and also one of ...
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Future Commerce Theater
Technology for Marketing Theater
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Technology for Marketing TheaterThe emergence of generative AI has changed the game, making GEO the new obsession for brands. It has not only changed the way people search for information, but also ...
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Technology for Marketing Theater
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Technology for Marketing Theater
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Technology for Marketing TheaterClicks aren't enough anymore. Discover how AI is changing the customer journey and what your e-commerce business needs to do to become one of the brands recommended by tools like Chat ...
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Technology for Marketing TheaterFor years, brands have built their strategies on models, processes, and assumptions that are now being called into question. The emergence of artificial intelligence, a capability for analyzing d ...
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Technology for Marketing Theater
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Technology for Marketing TheaterThe session focuses on customer retention and repeat purchases in retail and e-commerce, and more specifically on how brands can use lifecycle automation to turn a first purchase into a long-term customer relationship ...
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Technology for Marketing TheaterFor the first time in six years, web accessibility has declined despite the boom in AI-assisted development. Although teams are confident that their AI-generated code is accessible, benchmarks show ...
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Technology for Marketing TheaterThe convergence of the physical and digital worlds is the holy grail of the customer experience. Drawing on success stories from leading industries (food, transportation, retail, and leisure), this panel discussion will...
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Technology for Marketing TheaterMany businesses tell us, "We're doing fine—we have a 4.8 rating on Google." Our response is always the same: "Great—and how many sales did that 4.8 rating generate for you yesterday?"
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Technology for Marketing TheaterCommunication between businesses and customers is entering a new phase. WhatsApp has already changed the way we shop, ask questions, and receive support, but the arrival of chatbots...
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Technology for Marketing Theater
E-SHOW Keynote Theater
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E-SHOW Keynote TheaterAcquiring customers is becoming increasingly expensive; building customer loyalty is the real competitive advantage. In this session, Álvaro Roca will share how Born has turned a digital community into a growth engine, ...
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E-SHOW Keynote TheaterChampion is building its next generation of digital growth by combining marketplace expansion, AI-driven innovation, and data-driven decision-making. This session explores how the brand is transforming ...
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E-SHOW Keynote Theater
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E-SHOW Keynote TheaterThis session is a candid conversation between Juguettos' CEO and its Chief AI Officer. In a one-on-one format, José Luis Díaz explains, from the CEO's perspective, what led him to invest in the ...
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E-SHOW Keynote TheaterFor years, sales growth was the main indicator of success in retail. Today, however, many companies are facing a very different reality: they are selling more, but earning less. L ...
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E-SHOW Keynote TheaterIn 2005, when almost no one was buying fashion online, David Bell made a decision that seemed risky but turned out to be forward-thinking: to launch Pretty Ballerinas as one of the first single-brand ...
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E-SHOW Keynote TheaterIn a world where traditional sales models are reaching their limits, AI is reshaping how businesses connect, sell, and scale. Using Wella’s transformation as a case study, this keynote explores the sh ...
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E-SHOW Keynote TheaterAfter more than a decade of developing technology to build a leading pan-European e-commerce ecosystem for fashion and lifestyle, Zalando is now taking its first steps into agri-commerce ...
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E-SHOW Keynote Theater
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E-SHOW Keynote TheaterAt Carrefour, we are leading the retail revolution with a hyper-pragmatic approach, focusing the impact of technology on four key areas: we optimize prices and promotions in real time, we adapt ...
Ecommerce Strategies Theater
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Ecommerce Strategies TheaterIn a fashion industry where agility and relevance are increasingly in demand, digital ecosystems are being used more and more, making it difficult to establish a genuine connection with customers. This presentation proposes a “reset”: simplifying ...
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Ecommerce Strategies TheaterIn this session, Mr. Blue will share how he is using data and marketing automation to transform the customer journey into a real driver of conversion and customer loyalty. Starting with the identification ...
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Ecommerce Strategies Theater
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Ecommerce Strategies TheaterLegal, financial, and commercial risks already faced by e-commerce businesses in Spain and Europe. The European Accessibility Act has been in effect since June 2025, with no grace period, and Law 11/2023 already allows ...
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Ecommerce Strategies TheaterFor years, personalization in e-commerce has been viewed as a conversion tool based on the trail left by customer behavior: making better recommendations, reaching customers sooner, driving action...
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Ecommerce Strategies TheaterStefano Tosi will show you how to quickly and easily sell on nine international online marketplaces using Kaufland Global Marketplace. Learn about the benefits of international expansion with Kaufland G ...
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Ecommerce Strategies TheaterEvery hesitant customer is a lost sale. In this presentation, we'll see how e-commerce businesses can increase sales without needing more traffic—simply by responding promptly to buyers' questions ...
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Ecommerce Strategies Theater
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Ecommerce Strategies TheaterWhat do you do when AI, the end of cookies, and the pressure to deliver results change the rules of the game? Using a real-world example, we'll see how to combine quantitative and qualitative data to ...
Future Commerce Theater
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Future Commerce Theater
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Future Commerce TheaterIn a context marked by an overabundance of data, short-term pressures, and the rapid pace of change, the biggest challenge is no longer having more information, but knowing what to do with it. This roundtable brings together ...
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Future Commerce TheaterIn children's fashion, you lose 100% of your customers: kids grow, and their clothes no longer fit. Boboli has been dealing with this inevitable loss for 45 years—and not only has it survived, but it has also built ...
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Future Commerce TheaterIn a market obsessed with discounts, performance, and AI, telling the story of the digital transformation of a brand with nearly a century of history requires a different set of standards. This talk takes a step-by-step look at how...
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Future Commerce Theater
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Future Commerce TheaterHow AI Is Making an Impact on Our Daily Lives.
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Future Commerce TheaterOne of Europe's largest retail groups went from a blank slate to integrating AI-generated content throughout its business. That journey left a roadmap that anyone can follow today. We'll see...
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Future Commerce Theater
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Future Commerce TheaterIn 2027, someone at your own company will have to decide whether your AI system can continue to operate. They won't ask for policies or an inventory—they'll ask for evidence. And evidence for a model isn't just...
Technology for Marketing Theater
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Technology for Marketing TheaterAligning branding across the digital and physical worlds is a challenge for retail brands with a long history, but it is essential for them to be authentic brands.
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Technology for Marketing TheaterRetention is more important than acquisition. In this session, UX, marketing, and customer loyalty leaders from top industries will discuss the keys to optimizing conversion in the mobile environment. A t ...
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Technology for Marketing Theater
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Technology for Marketing Theater
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Technology for Marketing TheaterIn this presentation, Javier Bermúdez will discuss how Authority, Analytics, and Accessibility (the 3 "A"s) have become the new competitive advantage for leading generative search engines. To ...
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Technology for Marketing TheaterCan technology make a brand more desirable—and not just faster at driving conversions? Discover what marketing and the broader retail sector can learn from the luxury industry: the art of ...
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Technology for Marketing TheaterGenerative artificial intelligence is profoundly transforming the way consumers discover, understand, compare, and choose brands. In this new landscape, it is no longer enough to simply ...
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Technology for Marketing Theater
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Technology for Marketing Theater
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Technology for Marketing Theater
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