TFM Keynote Program

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TFM KEYNOTE THEATRE
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    I will share the reality of scaling a brand as an entrepreneur, facing expectations and challenges of multinationals but with resources and startup team. I will analyze tactics and real examples ...
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    In this presentation, Lorena Romero will share the keys she applies to SEO in a large-scale international ecommerce: how to manage languages, web architectures, content and technical changes.
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    Content has become one of the most effective tools to capture, connect and convert in the digital channel. In this presentation, Rubén Ramírez, Head of Marketing and Communication at Fitne ...
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    In this talk I will share how we at Node Living have faced a process of accelerated growth, incorporating buildings of more than 1000 units in a portfolio that previously did not exceed 200 units.
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    Generative AI is revolutionizing mobile marketing by enabling the creation of personalized, real-time content. The challenge going forward is the dependency between automation creates ...
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    We will see how to manage the digital strategy of one of the largest Spanish-speaking launches in the world of infoproduction. Combining the right data collection with a panel where you will be able to ...
TFM KEYNOTE THEATRE
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    With more platforms, channels, data, and privacy regulations than ever before, adopting a smart, compliant approach to technology is critical. This session explores the challenges brands face today in ...
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    The growing adoption of conversational AI responds to the need for companies to connect with their customers on the channels already used by their users, such as WhatsApp, the most popular messaging app ...
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    On the surface, your marketing looks strong - your brand is present, your message is clear, and your strategy is well-executed. Yet something is quietly holding your revenue back. Most marketers never ...
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    Introduce D2C S-Curve framework and the 5-Stage Personalization Maturity Model as tools to scale. Unlock real value - without overspending - by aligning personalization efforts with the actual maturit ...
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