I will share the reality of scaling a brand as an entrepreneur, facing expectations and challenges of multinationals but with resources and startup team. I will analyze tactics and real examples ...
In this presentation, Lorena Romero will share the keys she applies to SEO in a large-scale international ecommerce: how to manage languages, web architectures, content and technical changes.
Discover how to enhance your advertising effectiveness, expand internationally, and build a strong category presence using Amazon Ads solutions and AI-powered tools. This engaging panel brings togethe ...
The world of content creators has become a key driver to connect with new audiences. In this roundtable, moderated by Ismael El-Qudsi (CEO and co-founder of Internet Repú ...
Content has become one of the most effective tools to capture, connect and convert in the digital channel. In this presentation, Rubén Ramírez, Head of Marketing and Communication at Fitne ...
In this talk I will share how we at Node Living have faced a process of accelerated growth, incorporating buildings of more than 1000 units in a portfolio that previously did not exceed 200 units.
Generative AI is revolutionizing mobile marketing by enabling the creation of personalized, real-time content. The challenge going forward is the dependency between automation creates ...
In an increasingly dynamic digital environment, relying on a single acquisition channel is a risk no brand can afford. In this session, we will explore how to build a multi-channel strategy ...
Veremos cómo gestionar la estrategia digital de uno de los lanzamientos más grandes de habla hispana en el mundo de la infoproducción. Combinando una correcta recogida de datos junto con un panel dond ...
With more platforms, channels, data, and privacy regulations than ever before, adopting a smart, compliant approach to technology is critical. This session explores the challenges brands face today in ...
The growing adoption of conversational AI responds to the need for companies to connect with their customers on the channels already used by their users, such as WhatsApp, the most popular messaging app ...
On the surface, your marketing looks strong - your brand is present, your message is clear, and your strategy is well-executed. Yet something is quietly holding your revenue back. Most marketers never ...
Introduce D2C S-Curve framework and the 5-Stage Personalization Maturity Model as tools to scale. Unlock real value - without overspending - by aligning personalization efforts with the actual maturit ...
App Marketing platforms, such as MMPs (Mobile Measurement Partners), are transforming the measurement and application of key KPIs such as Churn, Lifetime Value and Net Promoter Score. The utility of ...