Tech Show Madrid
Multinational Problems with Startup Resources: Growth Marketing for Entrepreneurs
I will share the reality of scaling a brand as an entrepreneur, facing expectations and challenges of multinationals but with startup resources and team. I will analyze tactics and real examples of growth marketing, the role of Amazon as a strategic channel for MAIKAI PETS and how creativity, automation and partnerships can generate results even when resources are limited. I will talk about successes and mistakes, how to prioritize and measure, and offer actionable tools and learnings for marketers and entrepreneurs who want to grow in sectors dominated by the big guys.