In this session we explore the present (and future) of SEO for eCommerce, analyzing how the most advanced online stores are adapting their strategy to an environment where search no longer happens only on Google, but also on conversational AI, marketplaces and visual environments.
Through the Sutran case study, we will see how to apply the ACTA SEO methodology (Analysis, Content, Technique and Tuning) and the Searchcommerce Funnel framework to identify opportunities at each stage of the search funnel: from informational to transactional and recurrence intent.
In addition, we will delve into the impact of SEO for ChatGPT and other generative models, and how to optimize your eCommerce to appear cited in their responses, improve brand visibility and anticipate changes in AI-driven search.
A talk for those who want to understand where eCommerce SEO is going and how to prepare to lead the change.