On the surface, your marketing looks strong - your brand is present, your message is clear, and your strategy is well-executed. Yet something is quietly holding your revenue back. Most marketers never see it coming, and it's not what you think. There's a hidden force at play in every buying decision, silently influencing whether customers choose you or walk away. In this session, we'll uncover what's really blocking your growth-and why even the best marketing strategies can fall flat without it.