Despite the unstoppable growth of ecommerce in Spain, we are at a turning point: either you scale your brand beyond the borders or you will be left behind.

In this session, Oscar Nogueras will show how artificial intelligence and automation are changing the rules of the game, enabling ecommerce to launch international campaigns faster, with more impact and better returns. From training AI with brand voice to applying A/B testing in localization, you will discover how leaders are transforming their content operations into a true global growth engine.

With the right combination of technology and human talent, localization ceases to be a cost and becomes a direct accelerator of business KPIs: conversion, retention and international expansion.