Tech Show Madrid
Panel Discussion: Mobile, Data and Strategies in times of AI
The mobile channel has become the core of the relationship between brands and customers. But the key is not only to have a presence, but to know how to convert data into decisions, experiences into habits, and technology into return. All this, in a context where AI is changing the rules of the game.
In this roundtable we will bring together digital leaders from leading brands to discuss which mobile strategies are really working: how they build loyalty, how they personalize, how they scale to other markets... and what mistakes are still being made even by the most advanced ones.