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From Valencia to the world: the digital payments strategy that led Chie Mihara to global success
29 Oct 2025
ESHOW KEYNOTE THEATRE
Chie Mihara, a Spanish footwear brand, will celebrate its 25th anniversary in 2026, with 98% of its production exported globally. One of the keys to its growth has been a solid digital payments strategy, adapted to different markets and currencies. Jose Dominguez Campelo, from PayPal Iberia, will talk with Chie Mihara's business development manager about how digital payments have facilitated its international expansion. This session presents a success story of a Spanish SME that has gone from local to global thanks to strategic alliances.
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