The case of Black Limba: how our metrics improve when we treat people as people - not data.

In an environment dominated by automations, algorithms and infinite dashboards, this talk proposes an alternative look at growth in eCommerce: one based on human judgment, intention and real connection with people.

Luismi Rivero, CEO of Black Limba, will share how they have managed to increase their recurrence, reduce their CAC and scale profitability without falling into the depersonalized brand model. Through conscious decisions in product, marketing and customer service, Black Limba demonstrates that you can grow without losing your soul... and that's precisely what keeps customers coming back.

An honest, provocative and data-driven presentation. It is not a story of automation. It is a story of awareness applied to digital business.