Airbnb continues to transform the way we travel and discover new destinations. Increasingly, rural locations receive new visitors every year thanks to the hospitality offer of thousands of families and the aggregation of this offer by the platform. The dispersion of trips to towns and areas that previously barely appeared on the tourist map facilitates a more dispersed model with a greater impact on the territory, people and local businesses. In this presentation, Jaime Rodríguez de Santiago will explain how Airbnb is helping to decongest traditional destinations and revitalize rural communities, and will address the trends that will mark the future of tourism, such as the rise of family travel and the search for experiences.