For years, Zalando has been using AI and machine learning to deliver a more personalized experience to its customers and support its partners in their business. With the rise of generative AI, the world is witnessing a transformative change in the industry. Eloisa Siclari will discuss how generative AI enables Zalando to build even deeper connections, opening up new opportunities at a time when customer and partner expectations are evolving faster than ever. Through the use of generative AI, Zalando already delivers richer customer experiences, more agile internal workflows and positive financial impact. Whether it's helping its customers discover and choose fashion and lifestyle, or helping its employees work more efficiently and creatively, AI generates a much better experience for many people every day.