Cloud & AI Infrastructure
Cyber Security World
Big Data & AI World 
Data Centre World 
Technology for Marketing
E-Show Madrid
HR Technologies
Learning TechnologiesSpeakers
Carmen García Cuevas
Business Developer Manager,
Chie Mihara
Chie Mihara, a Spanish footwear brand, will celebrate its 25th anniversary in 2026, with 98% of its production exported globally. One of the keys to its growth has been a solid digital payments strategy, adapted to different markets and currencies. Beatriz Giménez, from PayPal Iberia, will talk with Chie Mihara's business development manager about how digital payments have facilitated its international expansion. This session presents a success story of a Spanish SME that has gone from local to global thanks to strategic alliances.
Sessions
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29-Oct-2025ESHOW KEYNOTE THEATREFrom Valencia to the world: the digital payments strategy that led Chie Mihara to global success
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