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Jaime de Jaraiz Lozano
President & CEO,
LG Electronics Spain
Jaime de Jaraíz (Madrid, 1967) is the President and CEO of LG Electronics España.
He holds a degree in Law from Universidad Complutense, an MBA from Houston University and a PDG from IESE. Jaime joined the Spanish subsidiary of the Korean company in 2005 as Director of the Consumer Electronics Division, after a long professional career at Philips Ibérica. Two years later, he was appointed Commercial General Manager and, subsequently, Vice President. In 2013 he assumed the position of President & CEO of LG Electronics Canada, becoming the only foreign president of its international divisions. He has been President & CEO of LG Electronics Spain since 2015 and has led LG Portugal for 8 years.
SMART GREEN
Jaime de Jaraíz, President and CEO of LG Spain and promoter and creator of the Smart Green Movement, a revolutionary project in terms of sustainability that invites companies, public administration and individuals to take action for the planet through the regeneration of ecosystems with simple projects and altruistically, what LG has coined as Sustainability 2.0.
Sessions
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29-Oct-2025ESHOW KEYNOTE THEATREPanel discussion: How to transfer brand values to the digital environment?
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