eCommerce is no longer just about fast and efficient transactions; today the real challenge is to build digital experiences that connect emotionally with the customer. to build digital experiences that connect emotionally with the customer.. In an environment where the offer is wide, immediacy is a standard and personalization is an expectation, Customer Experience has become the decisive factor for loyalty and differentiation in eCommerce.

Key topics will be analyzed, such as: 

• The role of advanced personalization and artificial intelligence in the creation of unique experiences.
• The importance of omni-channel to offer seamless shopping journeys between digital and physical.
• The after-sales experience as a key element in building trust and loyalty.

Emerging trendssuch as live shopping, gamification and social commerce, which redefine the way of interacting with the customer.