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HR TechnologiesSpeakers
Jorge Orejas Rojo
Growth Engineer,
VIVLA
- Jorge Orejas is a Growth Engineer at VIVLA, a scale-up pioneer in the co-ownership of exclusive homes in Spain. Specialized in Growth and Development, he leads the integration of Artificial Intelligence in commercial, marketing and customer experience processes. He has designed AI agents that optimize from lead generation to personalized customer communication. His approach combines business strategy and technical development, creating practical solutions that impact revenue and efficiency. With previous experience at FactorialHR, Jorge brings a global vision of how to scale SaaS and proptech companies. He is convinced that AI must be transversal and accessible to the entire organization. He believes in a future where the real estate sector is smarter, more transparent and closer to the customer. Today he shares learnings, challenges and next steps of VIVLA's transformation through AI.
Sessions
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29-Oct-2025FUTURE OF COMMERCE THEATREVIVLA: Proptech Innovation with Agile AI for Exponential Growth
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