Cloud & AI Infrastructure
Cyber Security World
Big Data & AI World 
Data Centre World 
Technology for Marketing
E-Show Madrid
HR Technologies
Learning TechnologiesSpeakers
Jaime Pfretzschner
Former General Manager of Phone House and member of the AER Expert Committee,
.
Jaime is passionate about retail and has been leading in senior
leading from senior management positions for 30 years. His experience spans functions ranging from commercial and operations to General Management, in sectors such as distribution, energy, insurance and telecommunications.
General, in sectors such as distribution, energy, insurance and telecommunications.
He has worked in companies such as Phone House,
Carphone Warehouse PLC, Dixons, Best Buy, and the Global
and the Global Dominion Access Group, managing both periods of growth and prosperity as well as
crisis. He has successfully navigated pandemics
such as COVID-19, which heavily impacted the retail industry, as well as the changes brought about by online commerce in physical retail. This has given him extensive experience in companies of all sizes and in different economic situations.
Sessions
-
30-Oct-2025ESHOW KEYNOTE THEATREPanel discussion: From clicks to emotion: Reinventing the customer experience in eCommerce
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)