In this presentation, Ramón García addresses the need for cities to evolve in order to integrate logistics activity in an efficient, sustainable and orderly manner. He advocates a paradigm shift: it is not logistics that must constantly adapt to the urban environment, but cities that must incorporate logistics as a key structural element. Through concrete examples and data from logistics and transport activity, he sets out how urban planning, digitization and the intelligent use of data can harmonize the mobility of goods with the quality of civic life.