Speakers


Alicia Vicente
Alicia Vicente, Marketing and Product Manager,
Èggo Cocinas
Degree in Journalism from the UCM and training in Community Manager by the UNED. She has participated in the Business Management and Communication Management PS at IE Business School and in the Influencer Leadership Up & Cross program at ESADE.
More than 20 years of experience in communication, linked to both the consumer side and the business side and, specifically, to the technology sector. He began his career in magazines and local media and later continued in communication agencies. From the agency Asesores de RRPP y Comunicación, she managed Microsoft's communication in Spain for almost a decade. She then managed the communication and social networks of the Iberian retailer, member of the Sonae group, Worten, and later she has promoted the brand image of the leading Spanish retailer, PcComponentes. She currently holds the position of Marketing and Product Director at Èggo Cocinas, a European company with 16 stores in Spain specializing in kitchen design.
Sessions
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30-Oct-2025ESHOW KEYNOTE THEATREPanel discussion: From clicks to emotion: Reinventing the customer experience in eCommerce