The e-commerce ecosystem is going through one of its most complex moments: never before has there been such a wide range of platforms to create and manage an online store. The variety is so wide that, far from facilitating the choice, it often generates confusion.

The problem comes when the decision is made based only on the initial price or superficial functionalities, without taking into account aspects such as scalability, integration with external systems or total cost of ownership. The result: premature migrations, cost overruns and a brake on growth. To avoid this, five key points should be taken into account:

• Scalability: grow without limits or duplication of efforts, managing different languages, currencies or international markets from a single control panel.
• Integrations: it is important that the platform connects with ERP, CRM, payment gateways or other third party tools easily.
• Total Cost of Ownership (TCO): look beyond the monthly fee and calculate the real impact of maintenance, upgrades or commissions for a controlled TCO.
• Native functionalities: having advanced native functionalities from day one avoids relying on external modules or additional costs.
• Technological flexibility: architectures such as Hybrid Headless allow connecting multiple Front-ends to the same Back-end, easily integrating with new platforms and adopting emerging technologies, without giving up an intuitive BackOffice that facilitates daily management and avoids constant dependence on customized developments.

An example of a platform that meets all these criteria is LogiCommerce, developed entirely in Spain and backed by more than 25 years of experience in the sector. It is a Hybrid Headless architecture solution, which offers more than 250 native functionalities for both B2B and B2C, such as advanced order and product management, personalized promotions, catalog adapted to user groups, sales agent management, among many others.

In addition, it offers one of the lowest TCOs in the market and integrates easily with ERPs, CRMs, and other solutions. Its intuitive BackOffice facilitates daily management thanks to tools such as drag & drop or multi-window. Brands such as Bogal, Conservas Ortiz, eseOese, Eurekakids, Muebles La Fábrica, MUNICH SPORTS, Quely, Ria Menorca, Timberland or TRES Grifería already rely on LogiCommerce to manage and grow their online stores.

If you want to learn first-hand how LogiCommerce works, take the opportunity to visit its Booth 9J71 at eShow Madrid on October 29th and 30th.