Tech Show Madrid 2026

Loading

From Contract to Purpose: Are Values Lived Out or Sold?

November 5, 2026
HR & Learning Theater

In a market where every company touts its purpose and values, what truly sets them apart is how those values are put into practice on a day-to-day basis. We’ll discuss the alignment between what organizations communicate and what their teams actually experience, the role of leadership in corporate culture, and why values only foster engagement when they translate into real decisions, behaviors, and experiences.

Chairperson
María Ángeles Aguilar, Strategic Consultant for Talent and Culture - .
Speakers
Laura Sol, Director of People - VisionLab
Coque Parera, Director of Human Resources - Cecotec

Partners

Institutional Support


 

Institutional Support


 

Institutional Support


 

Institutional Support


 

Event Partner


 

Event Partner


 

Strategic Partner


 

Event Partner


 

Event Partner


 

Event Partner


 

Event Partner


 

Event Partner


 

Event Partner


 

Event Partner


 

Event Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Media Partner


 

Partner


 

Partner


 

UX Partner


 

CX Partner


 

3D Partner