Tech Show Madrid 2026
From Contract to Purpose: Are Values Lived Out or Sold?
November 5, 2026
HR & Learning Theater
In a market where every company touts its purpose and values, what truly sets them apart is how those values are put into practice on a day-to-day basis. We’ll discuss the alignment between what organizations communicate and what their teams actually experience, the role of leadership in corporate culture, and why values only foster engagement when they translate into real decisions, behaviors, and experiences.
HR Technologies
Learning Technologies
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)