Tech Show Madrid 2026

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Panel Discussion: Build or Buy Agent-Based AI: AI Architecture and Governance

November 4, 2026
AI & Data Theater

In-house models, APIs, platforms, or orchestrated agents… what should be built in-house and what should be purchased? And once that’s decided, how do we govern AI? AI executives discuss the decision-making criteria—cost, control, vendor lock-in—and how to establish the governance that agent-based AI requires: traceability, oversight, security, and accountability when agents not only report but also take actions on their own.

Chairperson
Unai Obieta, Director of AI Directors / Board Member - AI-Network
Speakers
Francisco Escalona, Chief Data and AI Officer - Carrefour
David González Martínez, Director of Data, Analytics & AI - El Corte Inglés

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