Speakers

Betty Lepina is an executive, entrepreneur, and Senior Advisor specializing in digital transformation, retail, and customer experience. She has over 20 years of experience driving growth, innovation, and omnichannel strategies at national and international companies. As a co-founder of Charm Hunters Retail, she advises companies on transformation and business development processes, combining strategic vision with execution. She mentors startups, serves on the Board of Directors of the Círculo de Empresarios de Galicia, and actively participates in leadership and corporate governance initiatives. Her career focuses on helping organizations adapt to new market challenges by placing the customer at the center of their strategy.