Tech Show Madrid 2026

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From Data to Decision: How to Turn Data into a Real Competitive Advantage

November 4, 2026
AI & Data Theater

We have never had so much data, so many tools, or so much artificial intelligence at our disposal. However, many organizations continue to make decisions slowly, based on information that is fragmented or difficult to interpret.

In this session, we’ll examine why the real challenge is no longer collecting data, but rather turning it into fast, reliable, and scalable decisions. We’ll explore the main obstacles preventing companies from harnessing the full potential of analytics and AI, as well as the maturity model that leading organizations are following to build true decision-making capabilities.

Speakers
Javier Cubillas Olmo, Enterprise Marketing - Zoho

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