At a time when any brand can access the same platforms, data, automation tools, and artificial intelligence, technology alone is no longer a competitive advantage. So what sets apart brands that merely sell from those capable of growing, expanding internationally, and remaining relevant?

Drawing on Coosy’s experience, this presentation debunks five major myths about e-commerce: that e-commerce drives sales, that internationalization is simply about translating a website, that data holds all the answers, that scaling means selling more, and that technology creates a competitive advantage