For European companies, the choice of infrastructure on which their software and customer data run involves considerations that go beyond performance. It is a strategic decision that can become a differentiator for their own business and also affects critical aspects for end customers, such as digital sovereignty and independence, data residency, and compliance with the European regulatory framework (GDPR). This session analyzes the differentiating factors offered by the IONOS European cloud from both a technical and business perspective, featuring case studies of various public and private models.