Tech Show Madrid 2026

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The Future Is Now: How to Prioritize and Stay Focused When Data and Short-Term Pressures Overwhelm You

November 5, 2026
Future Commerce Theater

In a world marked by an overabundance of data, short-term pressures, and the rapid pace of change, the biggest challenge is no longer having more information, but knowing what to do with it.

This panel will bring together professionals from Porcelanosa, Ferrer, PortAventura, and Tramas—including Alex Orosia, David Ogalla, Raquel Florenza, and Fátima Lerdo (to be confirmed)—to discuss how to prioritize, stay focused, and make strategic decisions in highly demanding environments.

A conversation about how to turn data into insights, the short term into learning, and a vision for the future into an actionable roadmap.

Speakers
David Ogalla, E-commerce Manager - Ferrer
Fátima Lerdo, Chief Digital Officer - Tramas+
Alexandre Orosia, Head of E-Commerce - Porcelanosa

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