How does a historic Italian design firm transform its digital channel into its main driver of global growth? In this session, we’ll review Alessi’s journey since 2019: the challenge of moving away from outsourcing to build a digital team from scratch, switching platforms in record time by pioneering Shopify Plus in Italy, and how we’ve managed to grow our D2C revenue from 2 million to 10 million euros—going from barely breaking even to generating high profitability. An honest look at the successes, the mistakes, and the roadmap for taking control of your own e-commerce business.