In an increasingly competitive e-commerce environment, managing campaigns manually no longer allows for scaling results. To efficiently create and maintain thousands of product listings, it is necessary to rely on automation, data, and artificial intelligence.

 In this session, Iñigo Hernández, Senior Customer Success Manager at Channable, will show you how to turn your product feed into the driving force behind your digital campaigns and optimize the entire ad management process.

 What will you learn?

• How to optimize your product feed to improve campaign performance on Google Shopping, Performance Max, Meta Dynamic Product Ads, and other channels.
• How to segment your catalog effectively to allocate your budget more efficiently and maximize results.
• How to generate dynamic ad creatives from your feeds to scale up ad production.
•  How to Use Artificial Intelligence and Automation to Reduce Manual Work and Optimize Campaign Management. 

By the end of the session, you'll discover how to turn your data into a competitive advantage, improve the ROI of your campaigns, and spend less time on operational tasks so you can focus on strategy and growing your business.