Agent-based commerce has been shaking up the market for a year now, and with it, the world has changed: SEO is no longer enough for people—or AI agents—to find you. Today, your customers discover you on social media, through a buying agent, or in a response generated by ChatGPT or Gemini—not just on Google. If your brand isn’t optimized for this new landscape—GEO, social media, shopping agents—it will disappear from the decision-making process, even if it has the best price or the best product listing. In this presentation, we’ll show you how to work with agents across all your channels—marketplaces, your own e-commerce site, ads, and social media—and how to keep getting chosen when the decision-maker is no longer (just) a human.