In this session, Mr. Blue will share how he is using data and marketing automation to transform the customer journey into a real driver of conversion and loyalty. From identifying behaviors and opportunities to activating personalized journeys and automating reporting and KPIs, we’ll see how to connect data, automation, and business to make better decisions and create more relevant experiences.

A practical perspective from the fashion industry on how to move from isolated campaigns to a smarter, more personalized, and results-oriented customer relationship strategy.