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Lina Marcela López Toro
Head of Business Analysis,
Wasting Time
Lina López is Head of Business Analysis at Wasting Time Company, where she leads the Data department and the organization’s comprehensive digital transformation. With four years of experience in the entertainment and travel sectors, she is currently spearheading an ambitious 360° automation project. Her mission is to eliminate reliance on manual processes, replacing them with interconnected data infrastructures and real-time reports that optimize decision-making across all departments.
Sessions
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Nov. 4, 2026E-SHOW Keynote TheaterFrom a student project to a digital ecosystem: how Wasting Time turns technology into a new product
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