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Teresa Pueyo
CEO and Founder,
Superlativa
Teresa Pueyo, an ESADE graduate, began her career in venture capital, working in Luxembourg and Singapore, where she discovered herbal medicine and adaptogens. After experiencing the effects of chronic stress firsthand, she decided to create an effective and accessible solution. Thus, Superlativa was founded in 2021 with the goal of offering scientifically backed natural formulas to manage stress. Today, she leads a growing brand with a strong presence in pharmacies across Spain.
Sessions
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Nov. 4, 2026ECOMMERCE STRATEGIES THEATREFrom Online Store to Brand: The Strategy That’s Changing the Rules of E-Commerce
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