E-commerce no longer grows solely on the basis of traffic and conversion. Today, the difference lies in the decisions: how to integrate artificial intelligence into the business, how to build customer loyalty using first-party data, how to connect the online channel with marketplaces and brick-and-mortar stores, and how to measure all of this in terms of profitability, not just website visits. In this session, I’ll share a practical framework, with real-world examples, on the decisions that are making the difference between e-commerce businesses that grow and those that simply sell.