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Álvaro Roca
CEO and Co-founder,
Born
Álvaro Roca is the co-founder and CEO of BORN, a Spanish activewear and wellness brand founded in 2017 alongside his mother, Arianne Puig. With a degree in Business Administration from Carlos III University, he brought a digital and business-oriented perspective to the project, drawing on his experience in strategy and marketing at companies such as Mahou. Under his leadership, BORN has evolved from a digital-native brand specializing in yoga to an international firm with a presence in more than 30 countries. He has driven omnichannel growth and diversification into disciplines such as running, training, and padel. He currently leads the brand’s new strategic phase, focused on international expansion and global consolidation.
Sessions
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Nov. 5, 2026E-SHOW Keynote TheaterBorn's Presentation
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