Cloud & AI Infrastructure
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E-Show
HR Technologies
Learning TechnologiesTech Show Madrid 2026
The Present and Future of SEO for AI (GEO): The Barceló Hotel Group Success Story.
November 5, 2026
Technology for Marketing Theater
In this presentation, Javier Bermúdez will discuss how Authority, Analytics, and Accessibility (the 3 "A"s) have become the new competitive advantage for leading the way in generative search engines. Through the Barceló Hotel Group success story, attendees will discover a practical, proven roadmap for mastering SEO for AI (GEO) and ensuring their brand’s visibility in the future of search.
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