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Javier Matallana
General Manager,
Webedia Brand Solutions
With a bachelor’s degree in psychology from the UAM, as well as an EMBA from EEN and a PDG from IESE, he began his professional career in HR consulting (Page Group) and technology consulting (VASS), before entering the media industry in 2007, working at Vocento, Mobile Dreams Factory, and Axel Springer. In 2018, he joined Amazon Advertising, where he led the Automotive, Financial Services, Telecommunications, and Travel verticals, and since November 2020, he has headed Webedia’s digital media division as Publishing General Manager.
Sessions
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Nov. 4, 2026Technology for Marketing TheaterThe GEO Revolution: How to Position Your Brand in the Age of Generative AI
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