The emergence of generative AI has changed the game, making GEO the new major focus for brands. Not only has it changed the way people search for information, but it’s also transforming how brands build their digital authority. At this panel, marketing leaders will analyze how this new paradigm is transforming corporate visibility and what business opportunities arise from claiming this space today. We’ll reflect on the shift from traditional positioning to user-centered conversation and why relevance is no longer measured in clicks, but in trust and word-of-mouth. Get ready to discover how to lead digital visibility in an environment where searches are no longer typed—they’re spoken.