After more than a decade of developing technology to build a leading pan-European ecosystem for fashion and lifestyle e-commerce, Zalando is now taking its first steps into agent-based commerce. Eloisa Siclari will discuss Zalando’s evolution from traditional search to conversational tools and Lifestyle AI, with the goal of making fashion discovery more personal and intuitive. Learn about Zalando’s journey to understand how to navigate this transition, optimize e-commerce through AI, and help brands adapt to new consumer expectations.